Earlier this year, a startup called BrewDrop made it possible for locals to get alcohol delivered straight to their front door via an app for Android and iPhone users. Already, there’s about to be two apps for that service.
Drizly is debuting in the Austin market on Thursday in the Barton Springs, downtown, South Congress, Tarrytown, West Campus and Zilker neighborhoods, with the possibility for expansion out of the core part of town, Drizly CEO Nick Rellas said.
Coming to Austin was an easy decision for his company to make. “Austin is an obvious choice because it is full with forward-thinking, tech-savvy people who like to have a good time,” he said. “It is the embodiment of who Drizly is.”
The app that’s already in six other cities around the U.S., including Boston, Chicago and New York, is expanding into Austin through a partnership with Wiggy’s Liquor, “an iconic Austin retailer who has the infrastructure in place to offer reliable deliveries,” Rellas said, as well as a large inventory of beer, wine and spirits. Drizly’s app can offer Austinites more than 1,200 products at the same price that’s paid in-store, and they’re delivered in an estimated 20 to 40 minutes.
As with BrewDrop (to heed state liquor delivery laws), a person from the store, rather than from Drizly, will arrive at your doorstep with your order in that time and check your ID. (And people with fake IDs, beware — Drizly can authenticate them.)
A lot of work went into making Drizly so good at what it does, Rellas said, noting that he and co-founder Justin Robinson “worked hard to learn the business and and figure out a way to legally and responsibly make alcohol delivery a reality.”
In 2012, he and Robinson “were curious why we couldn’t get beer delivered when nearly everything else had become so readily available through technology,” he said. “That casual curiosity quickly evolved into a fascination on why technology hadn’t been able to integrate into regulated industries like alcohol.”
A special promotion will go through the first seven days of Drizly’s launch in Austin. When you place your first order on Drizly from Thursday through Oct. 8, your delivery fee, normally $5, will be waived on your next seven orders. To download, visit your Android or iPhone app store or go to drizly.com.