The iconic Horseshoe Lounge to close, re-open in new location

Photo by Aubrey Edwards. The  beloved Horseshoe Lounge is closing on Feb. 15 but will re-open nearby with the same neon sign, shuffleboard and also liquor.

Photo by Aubrey Edwards. The beloved Horseshoe Lounge is closing on Feb. 15 but will re-open nearby with the same neon sign, shuffleboard and also liquor.

By Matthew Odam

The Horseshoe Lounge will end its storied run on South Lamar Boulevard when it closes its doors on Feb. 15, its 50th anniversary, according to owner Tennia Brown.

Brown says she plans to open the beloved beer bar nearby, and will be taking on some partners in the new endeavor. She wouldn’t confirm the new location, but Brown said it will not be on South Lamar Boulevard.

Fans of the joint can take heart knowing that Brown intends for the new bar to have the same spirit as the original location. She will take the classic neon sign, the shuffleboard and her wonderful employees with her.

Brown was philosophical when I bemoaned losing an Austin institution and the closest watering hole to my house.

“The staff and customers make the Horseshoe what it is,” Brown said. “It’s a state of mind.”

While Brown doesn’t intend to change much at the new Horseshoe Lounge, she said they will begin serving liquor.

“These sleepy little beer bars are going away,” Brown said. “That’s progress, I guess.”

The property’s landlord, Atticus Macias, tells me that he already has several interested parties lining up to take over the space at 2034 S. Lamar Blvd., in the same strip that is home to El Meson (which he co-owns), Lick Ice Creams, Henri’s and Barley Swine. For those who fear the dreaded condo, Macias says not to worry. He plans for the new tenant to also be a bar.


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