Real Ale Brewing crafts new look for bottles and cans

One of Texas’ first craft breweries has just updated its look, with a new brand design that reflects the brewery’s heritage.

Contributed by Butler Bros. Real Ale bottles have a new look and logo. The redesigned packaging will roll out in early March in Austin and San Antonio, with other cities to follow later in the spring.

Contributed by Butler Bros. Real Ale bottles have a new look and logo. The redesigned packaging will roll out in early March in Austin and San Antonio, with other cities to follow later in the spring.

Real Ale Brewing Co. now has a more consistent design for its website and packaging and a logo that unifies the Real Ale brand. When bottles, cans and tap handles start rolling out with the makeover the first week in March, they’ll help to keep straight exactly which beers in the flooded craft beer market belong to the Blanco brewery — something that hasn’t always been clear because of dissimilar designs on Real Ale bottles and cans.

“We often hear people say they’ve been drinking one of our beers for years and didn’t realize it was Real Ale,” Real Ale’s owner and operator Brad Farbstein said in a press release. “We decided it was time to make it a little easier on our customers to see and try the beers we offer, as well as understand who it’s coming from.”

At the heart of the redesign is the new logo, which features three elements  — a hop, a sprocket and the words “TX 96” — nodding to Real Ale’s 19-year history. A simple graphic of a hop was part of Real Ale’s old logo, and the brewery wanted to keep the hop as an homage, according to the press release. Farbstein and company also wanted to nod to the original tap handle and label of Real Ale’s bestselling year-round beer, Fireman’s #4, which they did with the sprocket. TX 96, of course, refers to where they brew and when they got started.

The redesign, which launches in early March in Austin and San Antonio (and other markets to follow in the weeks and months after that), was spearheaded by Austin-based creative communication company Butler Bros.

Speaking of new looks…

Independence Brewing has also gone through a makeover of its own, with a newly renovated brewery tasting room.  It will be ready to go at Saturday’s big party unveiling the new look, which was done to make it a more comfortable, inviting place for the myriad fans who visit the eastside brewery on weekends.

With the support of these fans — an Indiegogo campaign helped to fund the renovation — Independence has fixed the holes in the walls, installed a new tap system and created extra seating areas. From now on, it’ll be open on Thursdays from 4 to 8 p.m., Fridays from 4 to 9 p.m. and Saturdays from 1 to 7 p.m., with beers available for purchase by the pint and sampling flights.


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