When a new Houston location of Whole Foods added a brewery within the store there last year, the Austin-based company branched into new territory — and it’s doing so again, now that Whole Foods Brewing Co. begins distributing beyond the store starting next month.
The beers of the first craft brewery inside a grocery store will become more widely available on Aug. 8, when all 10 Houston-area Whole Foods locations plan to tap the first distributed keg of Whole Foods Brewing. A statewide launch will follow on Sept. 18 and will include a special tapping, hosted by brewmaster Dave Ohmer, at the flagship location of the store on North Lamar Boulevard.
Whole Foods Brewing’s debut into the Texas market will start with one beer at first, according to a press release: the Post Oak Pale Ale. It’ll be keg-only, as the brewery doesn’t have the capacity yet for cans or bottles, according to the Houston Chronicle’s Ronnie Crocker.
“The first beer for Houston distribution will be a Post Oak Pale Ale, a deep golden beer that starts off with an orange marmalade sweetness and rolls directly into tangerine, grapefruit, and tropical tones,” according to the press release. “The hoppy bitterness continues to build all the way through, finishing dry, and inviting you to take that next sip.”
The pale ale (which is named after the street where Whole Foods Brewing is located) is one of 38 beers that the brewery has produced so far since opening in November last year. Already, it’s not the only grocery store where beer is brewed: a Whole Foods Market in San Jose, Calif., has opened the company’s second onsite brewery.
For more information, visit brewing.wfm.com.