Austin-based Sourced launches as cocktail delivery service

Sourced Craft Cocktails, a new on demand delivery service, will provide all the ingredients you need to make your own drinks, like this Texas Mule with Cinco Vodka, ginger beer and Bittermens Hellfire Shrub.

Sourced Craft Cocktails, a new on demand delivery service, will provide all the ingredients you need to make your own drinks, like this Texas Mule with Cinco Vodka, ginger beer and Bittermens Hellfire Shrub.

On demand services have made it easier than ever for us to shop for groceries, grab a ride to the airport and get a restaurant dinner still hot onto our home table.

The Sourced mobile delivery service makes home cocktails an affordable, accessible addition to the party.

The Sourced mobile delivery service makes home cocktails an affordable, accessible addition to the party.

Even mobile apps that deliver bottles of alcohol straight to our doors are starting to crowd the Austin marketplace. Did you know we now have four of them, when about a year-and-a-half ago, they were a tech thing of the future?

Now, Austinites are getting another boozy delivery service: Sourced Craft Cocktails is launching today as an affordable way to make cocktails accessible to home entertaining. Users simply have to log onto the Sourced mobile site, select from the small menu of drink offerings and specify when they would like for all the ingredients, glassware, bar tools and even artisan ice to be delivered to their door. Then, someone from Sourced will bring all of that to the party — or whatever occasion they’re needed — in a bourbon barrel and show how they’re made.

Sourced provides everything you need to make the cocktails yourself. That’s part of the fun of the service, Sourced CEO and founder Tim Angelillo says, who’s noted that in demonstrations of the site around town that people take pleasure in knowing they made a fairly complex four-ingredient drink all by themselves.

“We’re delivering a full-blown experience, not just the bottle,” Angelillo says.

He got the idea for Sourced after his wife’s birthday party, which doubled as a Super Bowl celebration and a homecoming of sorts for the couple, who had newly returned to Austin. He’d bought a lot of booze for the big affair, including “several cases of wine from California, a lot of beer and then I spent $500 and several hours creating a margarita bar.”

“We were down to the last three bottles of wine and last six-pack of beer, and the amount of tequila that had been taken out of the bottles was enough for two drinks,” he says.

The experience was a lesson for him: No one felt comfortable making a cocktail without help. That’s where someone like Brian Floyd comes in. He’s been an integral part of Austin’s bar scene, crafting the drinks at places like Qui, Drink.Well and Weather Up — after getting his start behind the bar being classically trained by the venerable Sasha Petraske in New York City — and he’s now lending his expertise to Sourced.

As creative director behind the new business, he’s in charge of creating each of the drinks that Sourced users can choose from. He’ll also be the guy showing you how to make them once you’ve got all the supplies delivered to you, giving you three ways of learning DIY cocktails: through a face-to-face conversation with him, a recipe card left behind with step-by-step instructions and a link to a YouTube video of the dapper Floyd demonstrating how to do it.

Along with all the ingredients to make your own cocktail, Sourced also delivers recipe cards showing you to make it.

Along with all the ingredients to make your own cocktail, Sourced also delivers recipe cards showing you to make it.

“So if there’s any question about what a small jigger is or what line to fill it up to, we’ll tell you,” Angelillo says.

Plus, none of the cocktails are overly difficult. Sourced is starting with six, including two classics (an Old Fashioned and a French 75), two originals (Gold Rush with bourbon, honey and lemon and Uncle Buck with bourbon, ginger syrup and beer, and mint leaves) and two that Angelillo and Floyd call “Austin favorites” (Eddy’s Collins and the Texas Mule).

Over the course of each month, these will change out in place of a new menu based around seasonality, with a total of 15 different ones every month. (Floyd is especially excited for the upcoming Halloween cocktails, so if you’ve got any spooky parties in the works, they might be a good fit.)

Most important to Angelillo with his new on demand service is that it’s accessible — so Sourced offers packages of 6 drinks for 2 people for $50, 16 drinks for 4 to 6 people for $85 and 30 drinks for 10 to 15 people for $135. “That’s a third of the cost of having that experience at a craft cocktail bar,” he says.

Sourced’s hours are similarly easygoing; like a liquor store, it’ll deliver any time from 10 a.m. to 9 p.m. Monday through Saturday. When you request the service, you can ask for next-day delivery or for as soon as possible, which will get the cocktails to you in under three hours. Then, once you’re done with them the next day, you can put all the dirty supplies back in the barrel and let Sourced know you’re ready for it to be picked up. “It’s a safe, convenient and legal service,” Angelillo says.

He’s purposely choosing to launch Sourced in Austin on the first weekend of Austin City Limits Festival so that “we can source your pregame or after-party, and you’ll be a rock star to your friends,” he says.

To use the service, visit http://www.sourcedcraftcocktails.com.


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