Alamo Drafthouse, Firestone Walker collaborate on “Crimson Peak” beer

Austin’s favorite movie theater chain and a spectacular craft brewery teamed up to produce a beer based on a Guillermo del Toro film? Um, we’ll have a pint of that.

From YouTube. The Crimson Peak Ale is a collaboration between the Alamo Drafthouse and Firestone Walker and available throughout this month.

From YouTube. The Crimson Peak Ale is a collaboration between the Alamo Drafthouse and Firestone Walker and available throughout this month.

The blood-red brew, called the Crimson Peak Ale after the upcoming gothic romance that del Toro is releasing into theaters on Oct. 16, marks the first (and hopefully not the only) collaboration between the Alamo Drafthouse and Firestone Walker, a California brewery that always tends to make a big splash at awards shows like the Great American Beer Festival for its stellar suds.

The two businesses decided to work together to produce this beer because the release of “Crimson Peak” — which stars Mia Wasikowska as a newlywed caught up in the horrors of her husband’s creepy family and even scarier gothic mansion — “is definitely cause for celebration,” according to beer-loving Drafthouse founder Tim League in a press release. “Firestone Walker is one of the best breweries in the nation. So we jumped at the chance to collaborate on a beer to mark this occasion with something special.”

Members of the Drafthouse’s beer team traveled to Firestone Walker’s brewery in Paso Robles, Calif., in August to help make the beer. (Which, by the way, isn’t the first one that the theater has collaborated with another brewery to make; it’s also worked with breweries like Odell in Colorado.)

The resulting beer this time sounds like the perfect fall substitute for all those pumpkin beers you’re already tired of having. Yes, the light-bodied ale is really scarlet-hued and thus Halloween-ready. That’s thanks to the unusual use of hibiscus flowers as an ingredient. According to the press release, the beer gets its “refreshingly tart taste and striking red color” from the massive amounts of the flower brewers added in — a total of more than 200 lbs.

Firestone Walker’s brewmaster Matthew Brynildson said in the press release that brewing with hibiscus flowers proved to be fruitful.

“Sourcing hibiscus flowers and integrating them into a brew was an eye-opening experience,” Brynildson said in the release. “But it created the perfect effect: a ruby-crimson color, lemony-tart and berry-rich flavor and a clean citrus-flowery finish that begs for another sip.”

You’ll be able to order it while you watch “Crimson Peak” (or any other flick, for that matter) throughout the month of October, when the beer will be on the menu at all Alamo Drafthouse locations, as well as in stores. If you get the pint at the Drafthouse, it’ll even come in a special “Crimson Peak” glass designed by Mondo.


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