Drink.Well’s Jessica Sanders highlighted in Imbibe magazine

Jessica Sanders and her husband, Mike, are preparing to open their second bar in Austin in the spring.

Jessica Sanders is preparing to open her second bar in Austin in the spring with her husband, Mike.

In March, Jessica Sanders and her husband, Mike, will open their second bar in Austin — and their growing booze empire has caught the attention of a national magazine.

Imbibe, all about beer, wine and spirits and the people who love and drink them, has compiled “The Imbibe 75: People, places and flavors that will shape the way you drink in 2016.” The cover story includes Jessica Sanders, as well as fellow Austinite Bill Norris, a longtime figure in this city’s bar scene.

Sanders is one half of the husband-wife duo planning to open the two-story bar Backbeat on South Lamar Boulevard, the sister spot to the Sanders’ first bar, Drink.Well. The musically themed bar, which will have a 400 sq. ft. rooftop deck with lovely views of the downtown skyline, is located in an area of Austin that’s got plenty of dining options but far less places devoted specifically to enjoying a tipple or two. It’s no doubt going to be one of the big openings of 2016 thanks to the caliber of talent the Sanders are bringing to the project.

Here’s some of what Imbibe’s got to say about Sanders.

“After moving from the publishing industry in New York City to Austin in 2010 to open North Loop’s Drink.Well with her ‘partner in business and in life’ Michael, Sanders has worked tirelessly to elevate Austin’s drinks scene… She’s co-founded and helped curate events like the annual Texas Tiki Week. Her newest focus? Backbeat, a South Austin neighborhood bar conceived by the couple and named after the natural rhythm that emerges from a night at the bar.”

For the full story on Sanders — and the 74 other influences on our drinking habits next year — pick up an issue of Imbibe’s January / February issue or visit Imbibe’s website for a digital read.


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