Austin Beerworks made an “officially unofficial” beer of SXSW

In true Austin Beerworks style — playful, cheeky and brilliant — the brewery is releasing a limited-edition brew, Festbier, in honor of a certain festival returning to Austin tomorrow for the 30th year.

To keep hydrated during South by Southwest, find these cans of Austin Beerworks Festbier at downtown bars.

Throughout the week starting tomorro, find these cans of Austin Beerworks Festbier at downtown bars.

The playful, cheeky and brilliant part? It’s not the official beer of South by Southwest, a title already claimed by fest sponsor Bud Light. That’s why Austin Beerworks is careful to call Festbier the “officially unofficial beer of March 11-20.”

Only available starting tomorrow through March 20, the light-bodied lager will be at downtown bars in 16 oz. tallboy cans, designed in collaboration with Helms Workshop, Austin Beerworks’ go-to designer. At 4.5 percent, the sessionable brew will keep locals and tourists alike hydrated and refreshed, without feeling the alcohol right away.

According to the brewery, Festbier has been made with “some of our favorite new hop varieties — Jaryllo and Saphir.  Light additions provide just enough character to keep the beer interesting while remaining supremely drinkable. It’s great with breakfast tacos, lunch tacos, dinner tacos and any music you might hear in between.”

If you come across the cans this week, share them on social media with the hashtag #ABWFestbier.


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