After being named as the face of Wild Turkey Bourbon in August, the actor has unveiled the first TV commercial that he directed and starred in, and it preaches the sort of individualistic spirit that McConaughey has become well-known for, ever since charming his way into America’s collective conscience with a few “alright, alright, alright” declarations on fellow Austinite Richard Linklater’s “Dazed and Confused.”
McConaughey narrates the 30-second Wild Turkey spot with a simple message: “We’re not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies. If it’s for you, you’ll know. Wild Turkey. It’ll find you.”
You might stumble across the commercial while flipping through channels on TV this month, with Wild Turkey hoping to gain a more global reach.