During the second weekend of ACL Fest, make your way to a special installation that Tito’s Vodka has set up and get your picture taken in front of it with a Polaroid — that’s all you need to do to help out a good cause.
If you post your picture on social media with the hashtag #LoveTitos, the locally based vodka brand will make a $1 contribution to the ASPCA, a large animal welfare organization. Tito’s is hoping to get lots of fest-goers to participate, although the donation made after the weekend is over won’t total more than $10,000. (A hefty goal to reach, indeed, but the installation was also up last weekend.)
Tito’s ACL Fest mural is one that many Austinites will recognize. The 8 by 10 installation reads “I love Tito’s so much” in the untidy scrawl reminiscent of the “I love you so much” wall at Jo’s Coffee on South Congress Avenue, where droves of people have gotten their picture taken since it first appeared.
Feel your heartstrings tugging yet? Make note of where the Tito’s mural is from Friday through Sunday at Zilker Park so that you can do some good in between rockin’ out to all the good music at the fest. The installation isn’t near the Tito’s music stage but rather at the southern edge of the park, near Austin Kiddie Limits.
According to an ASPCA representative, Christina Wyman, the #LoveTitos initiative “will help support the ASPCA’s efforts to provide effective means for the prevention of cruelty to animals throughout the United States.”