Local beer, cocktails to raise funds for Breast Cancer Awareness Month

Jessica Fradono. A portion of the proceeds from the purchase of this pink-hued cocktail at the W Austin Hotel is going toward breast cancer research.

Jessica Fradono. A portion of the proceeds from the purchase of this pink-hued cocktail at the W Austin Hotel is going toward breast cancer research.

Drink for a good cause throughout the rest of this month, when a few local bars and a brewery are raising money to benefit organizations during Breast Cancer Awareness Month. Each one of them — the eateries of ELM Restaurant Group, the W Austin’s Living Room bar and Adelbert’s Brewery — have come up with drinks that will help us think pink.

The W Austin’s Breast Lemonade Ever

Through Oct. 31, the hotel is donating $1 from all sales of this vodka cocktail to the Breast Cancer Resource Center of Texas. Featuring Tito’s Handmade Vodka and strawberry rosemary lemonade, the drink will be available at the Living Room bar and the Wet Deck. Even better, the charitably focused Tito’s Vodka will match donations with $1 per cocktail.

ELM Restaurant Group’s Pink Ribbon

The owners of Easy Tiger, Irene’s, 24 Diner and Italic launched a new initiative last month, the ELM Cares program that raises money for a specific cause. For October, all four ELM concepts are donating the proceeds from a special cocktail to the National Breast Cancer Foundation. The $8 Pink Ribbon has vodka, brut rosé, lemon and grenadine.

Adelbert’s Brewery’s It’s the Tits Fest

Last year, the North Austin brewery raised money for the Breast Cancer Resource Center of Texas with the release of its pink-hued hibiscus saison. Adelbert’s is doing so again tomorrow with It’s the Tits Fest, which will have the saison, in addition to more than 15 other beers, on tap. Plus, the event, running from 1 to 10 p.m., will feature a silent auction, Seton’s mobile mammogram unit, a charitable art wall, live music, a photo booth and more.

If you can’t make the event, the Whimsical Hibiscus Saison is also in cans at bars and stores around town. Pick some up to remind yourself of the importance of this cause: Breast cancer affects about 1 in 8 women born in the U.S. as the second most common type of cancer in women.

That’s why these businesses have put together these easy booze-based ways of giving back. Now, go out and help them with their mission.


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