Cocktail bar Backbeat combines Champagne and Beyoncé for holiday events

Knoxy Knox. Backbeat is serving up Beyonce-themed cocktails during the #SLEIGH event in December.
Knoxy Knox. Backbeat is serving up Beyoncé-themed cocktails during the #Sleigh event in December.

South Lamar Boulevard’s sophisticated Backbeat has perfected the recipe for boozy holiday merriment: lots of Champagne and lots of Beyoncé-themed cocktails.

Get bubbly

First up is a Champagne class, as a primer to New Year’s Eve festivities. On Sunday, participants will learn the basics of Champagne production, how it’s different from other styles of sparkling wine and what to look for when purchasing bottles. The $50 tickets include paired light bites and a guided flight of four top-notch champagnes, led by Backbeat’s co-owner, Jessica Sanders. Hang around afterward — the class runs from 5:30 to 7 p.m. — to try classic Champagne cocktails.


The second event, recurring throughout the month of December, seamlessly brings together Beyoncé, charitable causes and a celebration of the holiday season. Don’t see how all those tie together? Here’s an introduction to #Sleigh: During the first three Mondays in December (Dec. 5, 12 and 19), Sanders will be joined behind the bar by guest bartenders and celebrity barbacks who will create their own special cocktails along with three recurring ones.

  • Jingle Ladies: Put a Ring on It, with gin, apple brandy, Martine Honeysuckle, Meyer lemon, orgeat, Angostura bitters and Brut Champagne
  • Santa Bey-by, with tequila, mezcal, Campari, blood orange, honey, lime and allspice
  • I’ve Got Hot Sauce in My Daiq, with white rum, passionfruit, coconut, lime and Yellowbird Serrano

Each night, a portion of the proceeds from these cocktails, as well as tips, will go toward a charity that benefits women. Backbeat is donating the money to GirlForward, Austin SafePlace and Texas Women’s Advocacy Project.

Guest bartenders and barbacks at #Sleigh include Madelyn Kay with Vox Table, Travis Tober with Aviation American Gin and David Alan with Patron Spirits. The event runs from 7 to 10 p.m. each of those Mondays, although patrons will also be able to order the regular menu during that time.

Backbeat is located at 1300 S. Lamar Blvd. For more information, visit

Author: Arianna Auber

Arianna Auber writes in-depth news about beer, wine and spirits for Liquid Austin and keeps readers in the know about fun local events with the Planner.

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