Yes, it’s real this time: Deep Eddy Vodka is officially opening a second distillery south of Austin to make room for the skyrocketing growth of the brand.
The 194,000 sq. ft. Buda facility is going to operate in tandem with the current space in Dripping Springs so that Deep Eddy Vodka, which sold last year to a Kentucky spirits company called Heaven Hill Brands, can increase production capacity to more than 5 million cases per year.
Even without the expansion, the company is on track to send 1 million cases to the market this year, according to Deep Eddy Vodka President John Scarborough.
Deep Eddy produces flavored vodkas including the top-selling grapefruit-forward Ruby Red in the Dripping Springs distillery, which opened only two years ago and has already outgrown its size. At the time, the space was expected to support future demand for Deep Eddy Vodka products.
In September, the City of Buda prematurely announced that Deep Eddy Vodka was moving there following the passage of an incentives package by the Buda City Council. Nothing had been finalized, however, until this week.
Scarborough said in a news release that remaining in the Austin area is important to the company, no matter how big it has grown.
“Austin and the Central Texas region are the foundation of our brand, and this investment represents our commitment to keeping it that way. Our roots are planted here,” he said in the release.
A large production facility is not all Deep Eddy Vodka is adding to accommodate massive growth. An integral part of the Dripping Springs location is a 5,000 sq. ft. tasting room with vodka cocktails that opened to the thirsty public in the fall of 2014. It’s getting updated to allow for more people and more events, enhancing the visitor experience.
For more information, visit deepeddyvodka.com.