goBooze launches in Austin as newest alcohol delivery service

Thought the local market was already pretty drenched with on-demand services delivering alcohol to your door?

Not so fast. Austin now has another one, and it’s debuting today, just in time for holiday merrymaking, with the promise that it’s not quite like some of the others — Minibar being the most recent of these, Drizly perhaps the most well-known.

The Philadelphia-based delivery service goPuff has already been available in Austin, although before today, users weren’t able to order beer, wine or spirits from it. Now, goBooze has become part of the goPuff app. Simply click on it or the goPuff website, and you’ll be able to order beer and wine from it, including a limited number of local products. Spirits and a wider variety of local items will become available here later.

goBooze launches Dec. 13 with a supply of craft beer to choose from and have delivered to your door.
goBooze launches Dec. 13 with a supply of craft beer to choose from and have delivered to your door.

It stands out from the other alcohol delivery services (and other on-demand services, period) because goPuff has warehouses in Austin and nine other U.S. cities stocked with everything from “snacks, drinks and ice cream to home goods, beer and electronics,” according to a release.

On the other hand, Drizly and the other booze delivery apps like Thirstie rely on liquor stores around town to bring you your order. The apps merely help you place that order, while the stores are actually the ones to get it to you. But goPuff promises, because “it does not depend on other stores to operate,” that you’ll get what you requested in 30 minutes or less.

goBooze has a flat $1.95 delivery charge, but it’s waived for orders over $49. The service is in business from noon to midnight every day except Sunday, when the delivery time is expanded to 1 a.m. For now, the delivery zone is mostly central and doesn’t serve outlying zip codes. (A full map of the goBooze area is on the website.)

Plus, the app goes above and beyond to make sure you’re 21 and up if purchasing alcohol. You’ll get reminded throughout the ordering process that your ID will get checked, and if you don’t have the proper credentials or aren’t the right age, you’ll be blacklisted from the goPuff app.

The co-founders of goPuff, according to the release, are Rafael Ilishayev and Yakir Gola. They were undergrads at Drexel University in Pennsylvania when “they built the company, inspired by their own frustrations running out of drinks, snacks and supplies when hosting parties.”

Clearly — no matter which alcohol delivery app is your favorite — you won’t have any problems staying stocked up during your own holiday celebrations.

Minibar now the latest alcohol delivery service in Austin

Just in time for South by Southwest entertaining, alcohol delivery service Minibar launches in Austin next week.
Just in time for South by Southwest entertaining, alcohol delivery service Minibar launches in Austin next week.

Another alcohol delivery service is joining the already flooded market.

Minibar is launching in Austin on Tuesday with an app and a website (minibardelivery.com) that will bring beer, wine and spirits to your door in under an hour. The service, which debuted in 2014 and now delivers booze in more than 20 U.S. cities, has partnered with three local liquor stores to get each order carried out.

Wiggy’s Liquor Store, Far West Liquor & Fine Wines and 34 Wine & Spirits — the latter of which is co-owned by Ricky Williams, a former University of Texas Heisman Trophy winner and NFL runningback — are in charge of making the deliveries, depending on what part of town each order comes from. Minibar requires a $25 minimum per order, with a delivery charge of $5 applied after the first month of use.

The fast-growing company joins other alcohol delivery services like Thirstie, Drizly and the Austin-based BrewDrop, all of which have arrived in the last couple of years.

Most recently, retail delivery service Instacart branched into booze, teaming up with Spec’s Wine, Spirits, and Finer Foods to bring beer, wine and spirits to a limited number of zip codes.

Another Austin-based business, Sourced Craft Cocktails, even delivers all the ingredients for home-made cocktails.

But Minibar might be prepared for all that competition; Austin is the service’s 22nd city, and it plans to spread farther north and east out of the city after its initial launch here. Plus, Minibar offers “tasting notes, pairing recommendations, cocktail recipes, gift delivery, and is the only provider to offer a subscription service,” according to a press release.

Users can also take advantage of Minibar’s auto refill option, which allows for items within an order to be delivered at a selected interval of one, two, three or four weeks. And if they go onto the website, versus the app, they can “quickly determine how much of each spirit is needed to plan the perfect get-together” via a party planning tool, according to the release.

“We’re thrilled to be expanding to Austin — our second new market already this year — and are excited to provide its residents with an easier way to shop for wine, spirits, beer and more,” Lara Crystal, co-founder of Minibar, said in the release. “We look forward to continuing to grow our footprint throughout Texas.”

For more information, visit minibardelivery.com.